please follow the instruction very well
You have to write critical review ( of about 3 to 4 pages) of the following article as Assignment 6. The link for article is:
http://www.cs.ou.edu/~database/documents/gg99.pdf
Plagiarism of any kind is strictly prohibited.
Will WIN get shelf space in stores (e.g. grocery stores or discounters such as Target and Walmart) to which customers go when they want a detergent?
Answer the questions and defend the positions you take in each of your answers.
Ensure that you repeat the assignment question (in bold above) in full and verbatim on the title sheet of your paper.
Submit your 3-4 page paper by the module deadline.
The Situation:
WIN now boasts shelf space in hundreds of sporting-goods retailers, including Dick’s Sporting Goods, a Pittsburgh-based equipment company with more than 300 locations in the U.S. Retailers say WIN solves a problem familiar to multitudes of sweaty exercisers.
In preparing your paper for CASE3 you must demonstrate your learning of the concepts and frameworks for analysis outlined in the modular learning objectives. In particular, are expected to:
In preparing your 3-4 page paper, keep in mind that WIN Products seized an opportunity to market to a niche. In effect the product (which is a solution for smelly clothes) emerged on the coattails of the Olympics in Beijing because even victorious athletes need to get bad odors out of their clothing. In terms of getting out bad odors, WIN might be perceived to be a super strong solution to a unique problem. Will people be afraid to use such a potentially caustic solution in their home washing machines? In other words, how can WIN convince customers that its product is superior in removing odor to the products of its competitors and that its product will not destroy their clothes?
In preparing your CASE 3, you should address the need addressed by WIN; for whom the need exists; how the detergent company can make people aware of the existence of the product; how this produce satisfies the needs it is able to satisfy better than other similar products satisfy those needs; and what he company has to do to ensure its sales and future.
Note that this assignment does NOT require you to prepare a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of that topic.
Case Reading
Kang, Stephanie (2008) Tiny Detergent Maker Scores Big as U.S. Sponsor. Wall Street Journal(Eastern edition). New York, N.Y. Available March 7, 2013
Rev. March 7, 2013
| Part 3: Diagnosing the Change (Due Week 4) |  |
Select a Diagnostic Model (see Chapter Five) that you utilize to review aspects of change activities and actions that have been taken by the companies chosen. Here we are looking at the “parts†of the companies as well as their strategies, as surmised by your research in Part 1. It is acknowledged that this information will not be complete, as you are looking at these companies as an outsider; but a thoroughly researched paper will give enough data to allow some (well-defended) assumptions on your part.
Here’s what to do:
1. Choose one Diagnostic Model (i.e. 6-box, 7S, congruence, or etc.) to apply to the two chosen companies. Choose the model which you feel best identifies and measures the relevant aspects of the organization’s performance and therefore the diagnostic choices made will affect your findings.
2. Apply the data obtained in your research through an analysis of the appropriate chosen model. This will allow you to create a diagnosis of where each company is today (as per the criteria of the model).
3. Create a SWOT Analysis for each of the two chosen companies change plans/programs, utilizing information obtained in the diagnosis. (Strengths, Weaknesses, Opportunities, Threats.)
4. Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.
5. Identify potential areas of resistance that may occur and at least one strategy to respond to each. (This will most likely come from your Weaknesses/Threats section of your SWOT. If not, take another look at your SWOT.)
6. Write your paper including each of the above sections, and analyses
Grading rubric for paper #3 – Diagnosing the Change:
|
Item |
Total points |
|
A comprehensive review of the Change Diagnostic model chosen that details the components included as well as some background about the model itself through research from the author(s). |
20 |
|
Your rationale defending why you chose that particular model. You can utilize a review of internal/external pressures that have affected the companies chosen. |
20 |
|
A SWOT analysis that you created based on the above. |
20 |
|
Potential areas of resistance that were encountered or that you anticipate may be encountered and possible actions to minimize the negative effects of such resistance. |
20 |
| Recommendations for further actions within the organizations and the rationale chosen for these recommendations. |
20 |
| Use of 4 new references, properly cited. |
10 |
| Total Points |
110 |
NOTE: This paper could be as short as 3 pages or as long as 7. Use APA formatting (title page, double spaced, decent font.) Include your references on the final page. You should have at least 4 additional/new outside references, excluding the textbook. References must be scholarly. You must include the two references from Course Project Part 1, the four new references for Course Project Part 2 and the four new references for Course Project Part 3 (for a total of ten full references) in order to receive full credit.
Go to the Small Business Administration (SBA) website, www.sba.gov and write two paragraphs about the services the SBA offers. Get familiar with the site and what it offers.
Need help with homework US tax form 1040 prep, Sked A, C, etc.
“Use the Internet to research airline customer satisfaction ratings. Be prepared to discuss.
Customer Service” Please respond to the following:
I need you to provide examples to each of the points given in the attached paper. There is no limitation on word count. they may be as short as possible or as long as you wish, but you have to provide an exmaple to each point.
Intruduction
body 1
body 2
conclusion.
Thank you for fast answer!
