BA405 Assignment Wk1
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BA405 Assignment Wk1
Building an International Company
Grass Roots Company:
How does a company grow to become
an international entity? Identify one international company, trace its roots
and explain a success and a challenge it had growing to an international
status. Also, create a new product idea of your own and describe how you could
take the company from a local business to an international success.
•
Identify one internationally
successful company.
•
Briefly describe its growth history
•
Describe a success and a difficulty
it had growing to international status
•
Create your new product idea
•
Describe how you would grow the
company to international status.
This assignment should be
approximately 1,500 words. It is to be written in APA format, type face: Times
New Roman – 12 point, with a cover page. Remember to cite your sources in APA
format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.
Grading Criteria Assignments |
Maximum Points |
Meets or exceeds established assignment |
40 |
Demonstrates an understanding of |
20 |
Clearly presents well-reasoned |
30 |
Uses proper mechanics, |
10 |
Total |
100 |
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