Described student’s organization’s mission, vision, and values.

Explained how these values will be aligned to student’s own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

Discussed at least two concepts from class that are elements of a marketing plan and are important tools to student’s entrepreneurial business’ success. Discussed how the concepts help align the organization’s values with student’s values. Explained the reasoning leading to these conclusions.

Selected two of the following departments and explained marketing’s role in coordinating their distinct functions:

• Distribution
• Customer Service
• Advertising and Public Relations
• Research and Design
• Sales
• Operations or Manufacturing

Compared and contrasted how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

Explained the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.

Discussed any emerging marketing trends that may affect student’s business.

Cited a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

The paper is 1,050words in length.

Total Available

Total Earned

7

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