Advertising Research
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Advertising Research
As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics. In a three- to four-page paper (excluding the title and reference pages)
describe three academic disciplines that can play a role in advertising
research (examples of academic disciplines include psychology,
statistics, economics, sociology, information technology, etc.) and
explain the unique contribution each discipline makes to understanding
consumers and the marketplace.
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