AMAZON WEBSITE AUDIT. Please refer to the document attached for details.

AMAZON WEBSITE AUDIT. Please refer to the document attached for details.
WEBSITE AUDI T . Pleas e re fer to the w ebsite below and answer questions in a straightforward m anner. No lengthy answer s needed. Amazon – https://www.amazon.com/ Growth IQ Q1) Evaluate your assigned online – store in context with the 10 paths to achieve Growth – IQ (Use any 3 of the following) a. Customer experience b. Customer base penetration c. Market acceleration d. Product expansion e. Customer & product diversification f . Optimize sales g. Churn h. Partnership i . Co – opetition j. Unconventional strategies Wireframe Q2) Explore the homepage to establish First Moment of Truth (FMOT). If you are unable to draw FMOT from the assigned online – store, state the reason. Explai n how bounce rate or pages/session would be the optimal metrics to determine FMOT. Brief your idea of an ideal homepage (can include wireframe). Heuristics Q3) Visit the product/pricing page and analyze the following Heuristics: a. Decoy pricing b. Parad ox of choice c. Upselling d. Related products (Cross Selling) e. Price anchoring Psychology Inspired Design Q4) Explore different sections of your online – store in context with the Behavioral UI/UX (User interface or experience). Audit the website in terms of: a. Description b. Motivation c. Pressure Tactic d. Social Influence e. Trust f. Reinforcer