BUSN319 Week 1 Discussion (dq1+dq2) (November 2019)

BUSN 319 Marketing

Week 1 Discussion

DQ1 STRATEGIC MARKETING PROCESS

As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates.

DQ2 IN-CLASS ACTIVITY

All students who were present in the Week 1 class (either in-person or online) and participated in the activity will receive 15 points here. Nothing more is required of you.

For students not present at the Week 1 class, go to the WebEx tab and watch the recording of the class. Sometime during the first 90 minutes of the class you will see the activity. Alternatively you can review the Power Point for the class which you can find in Files and within the Power Point you will find slides on the In-Class Activity.

Please post on how you would have participated in/responded to the activity had you been present.