Case Study: The WeWork Company: Internationalization of a Born Global Firm What is the WeWork’s current business-level strategy?What criteria did the We Work use to decide on the countries in which to

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Case Study: The WeWork Company: Internationalization of a Born Global Firm

  1. What is the WeWork’s current business-level strategy?
  2. What criteria did the We Work use to decide on the countries in which to expand? Which variable was most important in their decision ranking?
  3. What alternatives are available to WeWork? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.
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