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Case Study: The WeWork Company: Internationalization of a Born Global Firm
- What is the WeWork’s current business-level strategy?
- What criteria did the We Work use to decide on the countries in which to expand? Which variable was most important in their decision ranking?
- What alternatives are available to WeWork? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.