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In your assessment, what stage is Bed Bath & Beyond (BBBY) currently in within the product/brand/company lifecycle?

Using the content in this module (both the reading and deep-dive video), please give the firm some advice regarding how to grow revenues across the next several years.


Your discussion post should be between 1,200 – 1,400 words (excluding references).  ALL sources must be cited using APA guidelines. Good luck!

Use the “deep-dive” Youtube link below to utilize sound marketing strategy, per the professor. 

https://youtu.be/ZJg6P6BYDGw (Links to an external site.)


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