Deceitful Spammer or Marketing Genius?
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https://www.scu.edu/ethics/focus-areas/business-ethics/resources/deceitful-spammer-or-marketing-genius/
It should be 2 pages of case study on the above topic and should answer all the questions at end of topic
Deceitful Spammer or Marketing Genius?
Discussion Questions:
- Describe the ethical dilemma or dilemmas Rachel faced.
- Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not?
- What is Rachel’s obligation to her customers and what are Rachel ‘s obligations to the company?
- What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers?
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