Digital Marketing/ Influencer Marketing Case Study
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Create a 12 Slide Presentation for Each Option. Identify the Problem and create a solution include descriptions and pictures
Company: AWS https://www.aws.org
Option 1
The American Welding Society is looking to begin using influencers for promotion of its products and services. Outline a plan to accomplish this which addresses:
- How to identify potential influencers and establish relationships with potential influencers
- How to effectively utilize influencers for the goal of product/service promotion
- A timeline and estimated budget for the project
Option 2
Create a two-week sample social media content calendar in the format of your choosing which includes a mix of promotional content, educational content, user-generated content, and any other content you feel is relevant for our social media audience. Utilize all the channels available to the organization, which include: Facebook, Facebook Stories, Instagram, Instagram Stories, Instagram Reels, LinkedIn, TikTok.
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