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Assignment 3: Strategic Plan (Group Assignment) (Week 8)
Phase 1: Assignment Instructions:
This assignment is the last of three assignments. Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
This assignment is a group project. You will be placed into groups consisting of no more than four students each. Groups will be assigned early, and the expectation is that the groups will work on the various parts of the assignment as relevant content is covered throughout the course. The group will act as a self-directed team, and will therefore determine its own leadership, timetable, task list, guidelines for communication, goals, and so forth. As an individual, you are expected to participate fully in the project. You are required to use the UMUC group area for discussion.
You will actively participate in completing the assignment and group members will receive the same group grade. However, free-riders who contribute little will receive a different grade than the group grade at the discretion of the instructor. If you fail to contribute to the project, a zero for the assignment will be assigned.
Throughout the course, you have learned about the strategic management and have practiced the various stages through the completion of assignments and learning activities. In phase 1 of this final project, you will work in a group to create a strategic plan and present the plan in a professional manner. The plan requires a paper submitted to the Assignment Folder.
You will perform a strategic plan on a company, from the list provided below. However, instructors may elect to assign a company on the list or of his or her choosing or one of their own as long as previous companies provided in the course are not used. Starbucks, Walmart, Amazon and Apple may not be used. Students who fail to use the companies on the list or an unapproved company will receive a zero for the assignment.
In completing the assignment, you will perform research on the company provided, answer the questions below in narrative form and follow the steps provided below.
Step 1: Preparation for the Assignment
In writing this assignment, you will read and do the following:
Step 2: How to Set Up the Plan
Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be no more than 20 pages in length excluding the title page and reference page. Write clearly and concisely.
Follow this format for the comprehensive strategic plan:
Step 3: Create an introductory
Step 4: Develop the plan:
Step 5: Identify strategy recommendations using the following format for the formulation of strategies.
Step 6: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 7: Proofread the paper for spelling and grammatical issues, and third person writing.
Step 8: Submit the paper in the Assignment Folder. (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor.)
Rubric Name: Assignment #3 – Phase 1