FIU Marketing Product Discussions

POst 1

A product that I would have high involvement with is Beats Headphones. I think a really cool and unique spectacle they can create would be a silent disco at a nightclub. The headphones that everyone would be wearing is the Beats wireless headphones and it would show off the product without needing to do much. It’s an event that is friendly to those with autism and it brings people together in a fun and special way. Also, it would advertise the brand by showing the headphones’ noise cancelling abilities and the clarity of the sound. They could revolve the entire event around the brand and feature those headphones with the use of a DJ and special beverages that relate to the brand. I think this kind of spectacle would be extremely memorable and successful.

Post 2

The product I am choosing today is the Estee Lauder “Bronze Goddess” perfume. I have owned this perfume for years, and it is one of my favorites because of its tropical scent. The spectacle that I would choose is extending a Bronze Goddess makeup line to go with this perfume. I would make the line very bronzy, glowy, and perfect for hydrating skin during the summer. I would also advertise this makeup through various social media campaigns like influencer events. I would also use celebrities to host live makeup classes using the product. The commercial for my makeup product would also be somewhere in Mexico, with tons of pampas leaves and waters. I would play tropical music and have a commercial with the star as a celebrity, similar to Johnny Depps commercial with Dior. I think this is a great idea since a lot of women these days are seeking for that summer glow all year round, which these products would promise.