i Have attached i need a questionaire designed with that case study. In the early summer of 2020, UBER began operating in Winnipeg; however, total ridership is lower than expected even though the num

i Have attached i need a questionaire designed with that case study. In the early summer of 2020, UBER began operating in Winnipeg; however, total ridership is lower than expected even though the num
Using one of the case studies on the following page, you will design a questionnaire to meet the objectives of the research. As part of this assignment you will be required to: Identify four research objectives . The research objectives are key in determining the questions you will be asking, and will be used to grade the quality of the questionnaire in terms of how well they answer the objectives. For each objective, state the research objective (e.g., Why do people like to eat bananas?) and a few sentences (2 to 3) explaining why this objective is important to address the problem described in the case study (e.g., Knowing factors that influence why people eat bananas will …). Five points (%) are assigned to each objective – 2.5 points for the objective and 2.5 points for the explanation. Identify the target group(s) to conduct this research with . Define who will be surveyed for this research and why this group(s) will help meet the objectives for the research. Be as specific as possible when defining who will be surveyed. Explanation should be no more than three to four sentences. Identify the survey mode . Define how you will conduct the survey and reach respondents. Please explain why it is the best choice for conducting this survey. Be specific in the mode and how the survey will be administered using the particular mode. Three to four sentences. Design a questionnaire . The questionnaire should be designed to answer the objectives of the research and should be about 20 to 25 questions. The questionnaire must include: Introduction section Screening questions Attitudinal, behavioural, and demographic questions with response options (30%) – Objectives matrix Using the question numbers in your survey, identify which questions directly answer each objective. Please note, that some questions may answer more than one objective. An example showing two objectives is shown below. Objective 1 Q1, Q4, Q7, Q8, & Q9 Objective 2 Q2, Q3, Q8, Q10 CASE STUDY 1 PROBLEM In the early summer of 2020, UBER began operating in Winnipeg; however, total ridership is lower than expected even though the number of drivers is high relative to the size of Winnipeg’s population. The impacts of COVID have been ruled out, since the rider use is lower in Winnipeg than other cities. They have some internal data showing social media mentions, click-throughs from online ads, but have very little other information about the lower than expected number of users. 1of 2