Individual Marketing Assignment

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Individual Marketing Assignment- Report

Word Count: 2500words +/-10%

o NOTE- Word count starts from INTRODUCTION to CONCLUSIONS

o NOTE- 2750 is your maximum word count

Referencing: Harvard referencing- 15-20 references expected

o Use academic references-required 75% of academic and 25% of non-academic references

Aim: Conduct a marketing analysis of Tesla

https://www.tesla.com/en_AU/

Marking criteria:

1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself for its target market paying special attention to sustainable practices- environment, society, resources use, etc (10%)

2. Analyse the current main products, services, suppliers and customers of the company (10%)

3. Describe the following current marketing strategies used by the company

 pricing (10%)

 promotion (10%)

 distribution (10%)

4. Compare the marketing mix to its competitors (10%)

5. Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

 Your recommendations and conclusions based on your analysis

6. Appendix: Include a SWOT analysis and positioning chart (perceptual map) (10%)

7. *Formatting, professional writing and English expression, referencing (10%)

*Format

Correct Title Page

o Topic Name

o Prepared for

o Prepared by

o Date

  • Block formatting (no indentation)
  • Page numbers inserted starting at Introduction
  • Double spaced
  • Correct Font (Times New Roman) and Size of
  • o Text Size 12

    o Headings Size 14 or 16

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