INTL 725 CCC Fruit Export to The United States Case Study

Notes:

1. Content: Research objectives and methodology need to be as specific as possible. Reminder: Research objectives should have two parts. Each research objective needs to include:

1) the specific data to be collected by the researcher: “to determine average consumer spending per year on fruits” rather than “to determine demand for fruits” (“demand” is not specific; how do you measure “demand”?)

2) the purpose of / reason for collecting such data: “in order to develop a pricing strategy for fruit products in the ­­­_ market”

You need to write your own research objectives based on the case study and the market. Your research objectives need to be specific, not general like “reduce risks”, “identify trends”, “increase sales”. Do not copy the sample, as it does not make sense.

2. APA: In-text citations are required (at least once for each source).

3. References: each entry must start with the name of the author / organization. 

   Most common mistake: Canada, G. O. is incorrect. It must be Government of Canada.

   At least 6 sources, including the company’s website:

4. Writing: It is beneficial to pay attention to grammatical, spelling and typo errors; and avoid copying the original source then change a few words.
Document formatting: After completing your assignment, in Word, hold Ctrl+A, choose Times New Roman, 12 point; go to Paragraph, choose 0 for before and after and single for line spacing.