M4D1: BUS 351 Discussion Post

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Some critics vigorously denounce the practice of brand extensions as they feel that, too often, companies lose focus and consumers become confused. Other experts maintain that brand extensions are a critical growth strategy and source of revenue for the firm. 

Take a position on the issue by supporting one of the following statements:

  • Brand extensions can endanger brands.
  • Brand extensions are an important brand growth strategy.


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