Marketing homework.

RULES OF HOMEWORK:
1. This is individual work. No group work accepted
2. This homework is worth 10% of your grade.
3. INCLUDE THIS COVER SHEET WITH YOUR WORK.
4. Due date is SUNDAY 29 JULY 2018 beginning of class.
5. You must explain your work. Highlights and headlines with no quality information for the
answer will yield a ZERO. Explain your answers.
i. Khalil Mahmoud and his 4 brothers decided to open a furniture factory which they called
Mahmoudco Furnishings. Their idea was to purchase cheap wood, cut it, and assemble cheap
furniture for sale in the market. Their goal was to become the cheap furniture provider in the
region. They decided to open 10 more branches in the major cities in the Kingdom within 3
years. Since Khalil was the older brother, he was made CEO of the company.
ii. Mahmoudco Furnishings needed to expand due to increasing business. In order to fulfill
their delivery orders, the company decided to buy 3 medium-to-large trucks for pickup and
delivery.
Questions
1. Important question: go to the Internet. Search the national AND international market for trucks
that Mahmoudco Furnishings would buy. To shorten your search, choose among Honda, Toyota,
Hyundai/Kia, Nissan, Mitsubishi, OR ANY 3 BRANDS YOU WANT. Go through the 8 steps for
business purchase, as it applies to this case. REFER TO THE BOOK FOR MORE DETAILS. Listing the
steps gets you a ZERO. You must explain each step as it applies to the case. List criteria you would
choose to compare them on, and do it. In the end, tell me which vehicles YOU would choose.
2. For the consumer, what kind of decision is this (complex, variety seeking, habitual, dissonance
reducing)? Explain your answer. What are the steps the consumer would go through to purchase
from Mahmoudco (steps in purchase)?

– For the national part of the research, i’m based in Saudi Arabia.