Imagine designing a conjoint for a restaurant. You are in charge of the daily pizza orders. Pizzas are tricky. While they’re a simple food, they can be created in many combinations.

Use one of the following topics (from Ch. 15) to guide your thoughts for this week’s reflection post:

It’s common for a top-level manager (your boss) to watch a single focus group and get excited about something one customer says, and then prepare a marketing plan around it. Why is this premature? How would you advise your boss?
Imagine designing a conjoint for a restaurant. You are in charge of the daily pizza orders. Pizzas are tricky. While they’re a simple food, they can be created in many combinations. What factors should you test in terms of your customers’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage, and green pepper vs. vegetarian (you get the idea). Share your ideas for a conjoint that would result in identifying 2 or 3 popular slices for the restaurant manager.
Your response should be approximately 250 words. You are encouraged to incorporate concepts from the textbook, outside sources, or your personal/professional experience. After your initial response, read and reply to one of your classmate’s posts.