How would you interpret the data? Where is the hotel chain doing a good job?
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Read the Mini-Case (Happy Global Customers?) at the end of Chapter 14 (pages 262-263) in your textbook. Answer the questions that follow based on your understanding of the concepts presented this week in approximately 250 words. Feel free to include outside references, but be sure to properly link or cite any sources. See the rubric below for expectations. Submit this assignment as a single PDF or Word Document. Assignment submissions will be checked by Unicheck plagiarism detection.
1. How would you interpret the data? Where is the hotel chain doing a good job?
2. How could you tease out the effects of customer satisfaction vs. cultural biases?
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