Marketing proposal

Marketing Proposal: min. 2000 words

1) Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.)

2) Problem formulation

· · Define the main problem statement within a given background, situation, etc

3) Research Questions and Research Objectives of the marketing research

4) Target audience of the Marketing Research:

· · Market/segments

· · Population/clients

· · Stakeholders (suppliers, distributors, etc.)

5) Methodology

· · Research approach: quantitative, qualitative, sensitive variables, indicators, ratios (KPIs)

· · Secondary data: collection & analysis proposal (sources, participants, techniques)

· · Primary data: collection & analysis proposal (sources, participants, techniques) – sample criteria for sample definition

6) Statement of deliverables (expected research outcomes)

Financial Markets: 1000-1250 words

Title: Follow a public traded stock and analyse the changes in stock price. Write a presentation and an executive memo of your findings. Choose one of the following companies:

1. Starbucks

1. Walt Disney

1. Nike

1. Estée Lauder

1. Las Vegas Sands

1. Marriott International

1. Yum China Holdings

1. Boeing

1. Apple

In your presentation you should:

1. Describe graphically the trend of the stock prices during the last 4 months and, in more detail, during the las 3 weeks.

1. Explain the observed trends

1. Relate these trends to relevant contextual information (example: public health crisis in China)

1. Regarding this context, briefly forecast the changes in prices for the next month.

In your executive memo you should:

1. Explain your findings based on the information contained in the presentation. The presentation of these findings must be clear and useful to inform decision making.

1. Make business recommendations based on these findings.

Remember that

“An executive memory is a short document that aims to inform management or decision makers about any issues in connection with the business (projects and project developments) that would need approval with the management.”

Graphical description

Correct explanation of price trends

Relevant findings and recommendations

Connection to relevant contextual information

Verbal explanations are complete, clear and backed with relevant data

Conclusions are clear, and logical

Harvard referencing system used

Essay is in required word range (1000, 1250 words)