MKT 208 Upper Iowa University Marketing Discussion

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Answer questions with pages from book and 8 replies due after initial post. Ill need the replies the next day.

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th Ed). Pearson.

1.Explain what is meant by the term “global firm”. Using figure 15-1 as a guide, discuss the major decisions involved in international marketing, and how a firm can navigate through those decisions

2.What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. How can marketers respond to the criticism that marketing creates false wants and encourages materialism?

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