PepsiCo Case Study

– What are PepsiCo’s strength and weaknesses?

– How did Frito-Lay and Taco Bell transform their businesses?

– What is the role of corporate headquarters in the organization?

– How would you recommend PepsiCo continue to grow their company?

**** All case write ups shall be written using Ariel font, double-spaced,

11 pt. font, normal margins. Individual write-ups shall be a maximum of 3 pages, not including any charts, graphs, etc.

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