Please answer the following questions based on the attached files and logical marketing thinking

1. Question 5, page 62. Different management problems probably involve different research questions. ( refer to Chap 3 in the attaches)

A. Identify the MOST likely management problem in this case.

B. Identify a DIFFERENT management problem, relevant to the same case.

C. How would the research change between the two problems?

2. Question 6, page 62. In this question, the management problem is fairly clear–a trend of decreasing profits. Identify THREE different possible research questions.

3. Question 12, page 63. Ignore the questions in the text and answer the following:

• a. What is the management problem?
• b. What was the hypothesis on which Crystal-Clear Lens based its strategy?
• c. Identify three specific research questions that need answers.

4. Question 5, page 90. Ignore the questions in the text and answer the following: ( refer to Chap 4 in the attaches)

• a. What is the management problem? (Who is “management”? What, specifically, is going on that shouldn’t be going on?)
• b. Suggest a research approach (exploratory, descriptive, causal) that will address the hypothesis.
• c. Identify problems, either research or ethical problems, with your proposed approach.

5. Question 3, page 284. Identify the LEVEL of MEASUREMENT (not the “type” of scale). ( refer to Chap 11 in the attaches)