Please help with this assignment. Please refer to attachments. The highlights are listed below: Scenario Your loyalty rewards program product line proposed a marketing and sales campaign targeting low

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Please help with this assignment. Please refer to attachments. The highlights are listed below:

Scenario

Your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.

The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.

For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.

Directions

Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.

  1. Review the memo received from the legal department.
  2. For each legal issue, include the requirements outlined below:

    1. Evaluate the plan for legal issues.

      1. Where in the proposal do the issues occur?
    2. Recommend changes to address the legal concerns.

      1. Cite or quote their language to show what you are addressing.
      2. State what aspects of the plan need to change in some way to address the concern.
      3. Recommend one or more possible changes.
      4. Explain how your recommendations meet the legal requirements.
  3. For each ethical issue, include the requirements outlined below:

    1. Evaluate the plan for ethical issues.

      1. Where in the proposal do the issues occur?
      2. Consider which ethical frameworks apply.
    2. Recommend changes to address the ethical concerns.

      1. Cite or quote their language to show what you are addressing.
      2. State what aspects of the plan need to change in some way to address the concern.
      3. Recommend one or more possible changes.
      4. Explain how your recommendations meet the ethical concerns.
  4. Assess your recommendations for alignment to organizational parameters.

    1. Refer to the mission and vision statement from Project One (linked in the Supporting Materials).

What to Submit

To complete this project, you must submit the following:

Response Memo

Using the response memo template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar.

Please help with this assignment. Please refer to attachments. The highlights are listed below: Scenario Your loyalty rewards program product line proposed a marketing and sales campaign targeting low
MEMO To: Don Washington, Dir of Marketing, Rewards Membership Alva Ramirez, Dir of Sales, Rewards MembershipAnne Hernandez, CEO From: [Insert your name.] Subject: Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan Executive Summary [Insert a 3- to 4-sentence summary of the legal team’s concerns, what you were asked to do, and the nature of your recommendations.] Addressing the Two Legal Requirements Truth in advertising: Analysis and recommendations [Insert your analysis and recommendations here.] Data collection and privacy: Analysis and recommendations [Insert your analysis and recommendations here.] Addressing the Three Ethical Concerns Direct marketing to low-income populations: Analysis and recommendations [Insert your analysis and recommendations here.] Transparency in language: Analysis and recommendations [Insert your analysis and recommendations here.] Collection and use of consumer data: Analysis and recommendations [Insert your analysis and recommendations here.]

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