Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur

Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Discussion: Managerial Accounting Is an Interdisciplinary Topic   Previous Next  You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your current position or a possible future position. After responding to the Reflective Discussion above, please complete an anonymous Course Evaluation Survey for this course. Instructors are not able to view course evaluation reports until after the grade submission period is over. Thank you for your feedback.
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Discussion: Trends in Management Accounting   Previous Next  The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting. We will continue to review and discuss some of these trends to learn about developments in this field for discussions in this course. Listen to the following two videos in the IMA series:   Required: Comment and expand on a topic discussed in the video and provide a real world example from the news or your own experience. In addition, make some concluding remarks about the seven changes discussed in this series. Presence during both weeks of the module and a minimum of three postings are expected, one original posting and two responses to colleagues. Minimum required participation does not guarantee a perfect score. ALL RIGHTS RESERVED CONTENT 7 Trends in Management Accounting – Trend 6. Authored by: IMA. Located at: https://youtu.be/prHH8zuxrFI. License: All Rights Reserved. License Terms: Standard YouTube License 7 Trends in Management Accounting – Trend 7. Authored by: IMA. Located at: https://youtu.be/W5IaDO_N3B8. License: All Rights Reserved. License Terms: Standard YouTube License
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Discussion: Final Reflections   Previous Next  Has this class changed how you view investments and financial management? Are there any concepts from the class that you will use for your career? Are there any concepts that you will use for your own personal investment or money management strategies? After responding to the Reflective Discussion questions above, please complete an anonymous Course Evaluation Survey. Instructors are not able to view course evaluation reports until after the grade submission period is over. Thank you for your feedback.
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Discussion: Junk Bonds   Previous Next  If you have poor credit due to being delinquent on credit card debt or other issues, chances are the bank is going to charge you a higher interest rate on a personal loan, or it might not give you a loan at all. Corporations face the same problems. If a company takes on too much debt or is otherwise considered to be a credit risk, then it also gets low credit ratings. In this case, if it wants to take on more debt it needs to issue what is known as “junk bonds,” or as corporations prefer to call them, “high-yield bonds.” Whatever you call these types of bonds, their key feature is that they pay higher interest than bonds from a corporation that has a high credit rating. If you have a 401(k) or other retirement investment fund, chances are you have the option to make a portion of your investment in these higher risk/higher return bonds. Do some research on junk bonds. What kind of controversies do you see with them? Do you think they are a solid investment for your retirement, perhaps no riskier than most investments? Or do they deserve the derogatory term “junk”? Share the links to the articles you find with your classmates, and discuss your opinions as to whether you think the higher interest rate justifies the increased risk.
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Discussion: The Role of Marketing Public Relations (MPR)   Previous Next  Disinformation for Hire Information has changed drastically in the last few years. Everyone with a podcast, blog, or social media page has become an authority or expert and has an opinion that they will freely share with anyone who will listen. Businesses large and small are affected by disinformation; the effect can be negative or positive. Module 3 Discussion Week 1 Resources Where Does Public Relations Fit in Your Marketing Plan? (2021)Marketing Public Relations MPR Functions (2021)Disinformation For Hire: How A New Breed of PR Firms Is Selling Lies Online (2020)Amazon asked Apple to remove an app that spots fake reviews, and Apple agreed (2021)Why it’s so hard to get rid of fake online reviews (2021) Week 1 Discussion Post Based on the resources provided or your research, use Marketing Public Relations (MPR) on the company website. Create a page that describes what your company offers the community (50-75 words of text on the page). In your post, provide rationale for what is written based on the company. (Research Support Required) Include the website link in your post. This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Critique one business’ MPR from a consumer point of view. Is the message compelling? Does it fit with the company’s online presence? 2nd Interactive Response: Critique another business’ MPR from a consumer point of view. Is the message compelling? Does it fit with the company’s online presence? Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required. MPR: Turning Negatives into Positives Internet trolls and annoyed Yelpers can hurt your business’ online presence. Hashtag Activism is a powerful movement that has moved social justice topics to the forefront of searches and feeds. Small businesses do not have armies of users or large budgets to combat negative information. Module 3 Discussion Week 2 Resources How to Effectively Respond to Positive and Negative Yelp Reviews (2021)How to Turn Negative Publicity into a PR Opportunity (2021)Here’s how to know if you’re an internet troll (2021)How to Reduce Facebook Page Trolling (2021)Instagram Trolls: How to Prevent Spam on Instagram (2021) Based on the resources provided or your research, share what you can do if your company receives negative coverage online. (Research Required) This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique. 1st Interactive Response: Critique one classmate’s plan to drown out the negative. 2nd Interactive Response: Critique another classmate’s plan to drown out the negative. Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required. In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Article 1 Title Your Name Write a 300-to-350-word article that communicates how your business will give back and is socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company. Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink. Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you’ll be hanging your diploma and moving on to the next chapter in your career. HASHTAGS: Article 2 Title Your Name Write a 300-to-350-word article that communicates your company’s ethics. It may be written in 1st person plural (we, our) as if you are an employee of the company. Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink. Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you’ll be hanging your diploma and moving on to the next chapter in your career. HASHTAGS: Publish both articles or blogs on your website and include a link in this submission. LINK:
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Module 3 – Case PUBLIC RELATIONS, CRM, AND ETHICS Assignment Overview Ethics in Marketing Worldwide headlines follow ethical lapses of corporate leaders or flawed ad campaigns. Some survive the negative publicity, but others do not recover. When organizations do the right thing or give back to communities, the coverage may not become as viral. Case 3 Resources Social Responsibility and Marketing Ethics (2021)Ethical Marketing Strategy (2021)3 Ethical Issues in Marketing, and How to Resolve Them (2021)Managing a Socially Responsible Business (2021)Trends in Ethics and Corporate Social Responsibility (2021)Corporate Social Responsibility (CSR) (2021)How to Write a Blog Post: A Step-by-Step Guide (2021) Case Assignment Blogs: Ethics & CSR You will be writing two blogs or articles for your website. Article 1: Your Company’s CSR Write a 300- to 350-word article that communicates how your business will give back and is socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company. Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink. Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you will be hanging your diploma and moving on to the next chapter in your career. Article 2: Your Company’s Ethics Write a 300- to 350-word article that communicates your company’s ethics. It may be written in 1st person plural (we, our) as if you are an employee of the company. Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink. Publish both articles or blogs on your website and include a link in this submission.
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
Module 3 – SLP PUBLIC RELATIONS, CRM, AND ETHICS Assignment Overview Customer Relationship Management Strategy Customer Relationship Management (CRM) guides how a business interacts with its customers. CRM is about managing current and prospective customers for strong and long customer relationships. The internet is filled with expert advice, best practices, and tools to develop a strategy that will work for your small business. SLP 3 Resources What Is CRM Software? (2021)3 Best Free CRM Software You Can’t Ignore (2021)A Guide to Managing Customer Relationships (2021)5 Opportunities to Strengthen Customer Relationships in a Virtual World (2021)12 Ways to Manage Customer Relationships (Without A CRM) (2021)Customer Satisfaction Metrics To Monitor in 2021 (2021)Are Customer Service Metrics Gauging the Right Things? (2021) SLP Assignment Business CRM Strategy You will develop a comprehensive CRM for your business. Company Overview Begin with a brief company overview. Add company goals to this section. The Strategy Using the resources and your research, learn about CRM and apply it to your business. Establish and describe two processes to support in-store customer experience. Provide rationale by linking them to company goals. (Research Required) (1 ½ pages in length). Develop a process for remote interaction with customers. (1/2 page) (Research Required) Find free CRM tools that help companies identify pertinent information about their customer segments. (Research Required) (1 page in length). No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. SLP Assignment Expectations Use the attached APA-formatted template (MKT501 SLP3) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (company introduction, 3-page body, 2- to 3-sentence conclusion) The reference list page in APA format
Previous Next You have worked your way through four managerial-accounting-related Cases and a Session Long Project. Provide three specific examples about how you would use your new skills in your cur
0 MKT501 SLP 3 Your Name Trident University International MKT501 Strategic Marketing Due Date MKT501 SLP 3 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Company Overview Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo. The Strategy Using this the resources and your research, learn about CRM and apply it to your business. Establish and describe two processes to support in-store customer experience. Provide rationale by linking them to company goals. (Research Required) (1 ½ pages in length). Develop a process for remote interaction with customer. (1/2 page) (Research Required) Find free CRM tools that help companies identify pertinent information about their customer segments. (Research Required) (1 page in length). Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.