Professional Sales Ethics
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Personal selling is often a major source of ethical violations in the field of
marketing because many are paid on commission only when they make a sale. As a
result, the “fast talking” salesperson behaving unethically is often a stock
character in popular culture. Analyze how the conflict in motives between
earning a sales commission and wanting to satisfy a customer provides the
temptation for salespersons to behave unethically
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