Strategy Proposal

Assessment title: Strategy development proposal (assessment 3) (50%) (this is a final exam assignment and must be submitted on time. The assessment date cannot be extended).

Description: This 3,500-word report

References: you will need to use a minimum of 10 references of which half at least must be academic.

This assessment will need that you involve reasoning, problem-solving and decision-making based on real-world and discipline-specific situations.

Assessment length: 3,500 words (+/- 10%) not including cover sheet or reference list.

Criteria to grade quality: Five criteria will be used to assess the assignment- Application of theoretical models, Interpretation of scholarly references to the assessment context, Depth of analysis, Use of logical, structured responses to assessment problem and Citation of references that directly address the assessment question.

Assessment details
: This is an individual assignment. It takes the form of a report.

Analyse the competitive forces that shape the strategy of a firm of your choice by interpreting the role of suppliers and competitors in that firm’s industry and suggest an appropriate strategic response: –

basically choose a company and conduct porter’s five forces model analysis on that company.

· The Five (5) Forces Model explains how an industry competes

1) Rivalry among established firms : is affected by

· Concentration of rivalry,

· Industry growth and demand,

· Product or service differentiation,

· Ratio of fixed costs to variable costs,

· High exit barriers,

· Diversity of competitors

· High strategic stakes.

2) Risk of threat of new entrants: is affected by:

· Barriers to entry

· Brand loyalty

· Absolute cost advantages

· Economies of scale

· Switching costs

· Government regulation

3) Bargaining power of buyers: (is high when)

· Few buyers, high purchase

· Single buyer, large account

· Many small or weak sellers

· Standardised item

· When suppliers need us to maintain their economies of scale

· Buyers buy from multiple source

4) Threat of substitute products

5) Bargaining power of suppliers: (is high when)

· We need them

· There are only a few suppliers

· When they have high product differentiation

· When they have lots of buyers are who weak

· When we need them as part of a broader, interconnected supply chain

REPORT: –

Executive summary

Current market status for the firm: tell a little about the company like how they are going, are they successful, what do they do, where ae they etc.

Analysis of the competitive: Apply porter’s five forces model (mentioned above) to the company, explain for example, rivalry is it high or low why, threat high or low why etc.

Proposed strategy: could propose that they continue to do exactly what they are doing currently or could say no, and think they should do something different, propose a strategy.

Justifications for choice of strategy: justify the proposed strategy.

Conclusion

NOTE
: The work will require that you use a minimum of 10 references of which 5 need to be academic and 5 can be from the firm’s web site, business news and other credible sources of information. The language used in the assessment needs to be academic and must draw on the terms learned in the unit. The expression of an opinion in the first person (“I”) is not allowed and the work needs to not have a similarity rate of more than 15%.