Tonys Pizza Market Research Survey
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Discussion Overview Identifying Needs Through Marketing Research Respond to your discussion topic after you have completed your reading and learning activities. One of the most difficult parts of doing marketing research is creating good questionnaires or surveys. Review the information on questionnaire design in Chapter 9. There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey®. Steps: (1) Using a free survey tool like Google® Forms® or SurveyMonkey, create a market research survey for Tony?s Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are and what they like or do not like about Tony?s Pizza. (2) Keep the survey short, no more than 10 questions. (3) Respond in the discussion concerning your experience using these tools.
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