Unit 1 Healthcare Market Research and Analysis

Introduction to Market Research

Objectives for this assignment

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Online Deliverables:

·         Discussion Board

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Assignment Details

Assignment Description

The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Friday of each week. Two additional responses are required after Friday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.

Assignment Details

The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan.

·         What marketing techniques would appeal to the young and healthy to encourage enrollment?

In your own words, please post a response to the Discussion Board, and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.

Reading Assignment:

Essentials of Health Care Marketing by BerkowitzJones & Bartlett397814496320071701CHCM635-01Introduction to Health Research Methods by JacobsenJones & Bartlett197814496506121701CHCM635-01