Unit 2 Discussion Marketing

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Throughout your studies, you will be presented with opportunities to respond to other people’s opinions and comments. Please respond to your Discussion topic after you have completed the Reading.

Problem Formulation

In this Discussion, you will align research problems with decision problems from a management perspective. Below you will find a two-item checklist to complete. Fully address both topics to make a substantial post.

Complete the following checklist:

  • Choose 2 of the following research problems, and identify a corresponding decision problem for each that the research problem might address.
    1. Design a test market to assess the impact on sales volume of a particular discount theme.
    2. Evaluate the stock level at the different warehouses.
    3. Evaluate the sales and market share of grocery stores in a particular location.
    4. Develop sales forecasts for a particular product line.
    5. Assess the level of awareness among students, faculty, and staff about the benefits of a new software package.
    6. Assess attitudes and opinions of customers toward existing theme restaurants.
  • Provide reasoning that supports your conclusions.

Be sure to use research in your answer, and apply proper APA style referencing format. Make sure you read the description of a solid answer post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.

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