create presentation describing research methods 1
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Competency
Examine the use of qualitative and quantitative studies for business research.
Scenario
You work in a senior manager role at a software development company. There has recently been a major restructure and you are required to take on the management of both the sales and customer support departments. The departments have never fallen under the same manager and have traditionally had a tense relationship. The tension comes from the tendency of the sales team not always being forthcoming about the limitations of the software product. The result is angry phone calls to customer support representatives. Additionally, the previous managers of the two departments had very different management styles and were often at odds with one another.
The combination of the overall organizational restructure, the merging of departments that had a history of tension, and the change in managers seem to be affecting the morale and productivity of your newly acquired staff. This observation is supported by high turnover in both areas, tendencies to miss deadlines, a high rate of employees calling in sick, and no responses to important email and phone correspondence. As manager, you need to create a team that trusts you and works well together in order to be productive and meet your company’s sales goals while providing excellent customer support. In order to address what you believe to be a serious morale issue, you have decided to research the exact root of the problem in order that you come up with solutions to begin team-building exercises and ultimately increase productivity
Instructions
You have decided that the problem is serious enough that it should be brought to the attention of senior management in the form of a presentation. In your presentation you will begin by briefly describing the ways you believe low morale is affecting productivity. You will then describe the research methods you will use to determine the exact cause for low morale so that you can make appropriate actions in your area.
Create a presentation using Microsoft PowerPoint or other presentation software of your choice (voice-over is not needed) that includes the following:
- Describe four ways that you see low morale affecting productivity in your area (1 – 2 slides)
- Explain the qualitative and/or quantitative research method(s) you would use to discover the exact cause of low morale and why you chose it. (2-3 slides)
- Quantitative methods – surveys, experiments, surveys, and case studies
- Qualitative methods – focus groups, interviews, observations, content analysis
- Identify the target audience that will be included in your sample and why (2-3 slides)
- Define how large the sample will be
- Determine whether all members of the team will be included in your research or only selected members.
- Determine the type of data you will be gathering and how it will allow you to interpret the exact cause(s) of low morale in your area. (2-3 slides)
Resources
FAQs
Library Resources
Grading Rubric
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F |
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B |
A |
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0 |
1 |
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Did not Submit |
No Pass |
Competence |
Proficiency |
Mastery |
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Not Submitted |
Visual element is unappealing and inappropriate for a Visual element is unappealing and inappropriate for a business topic and the Senior Management audience because design has been neglected or presentation is over designed. |
Visual element has some appealing elements but is either too plain or too cluttered in places. Overall, the presentation is appropriate for a business topic and the Senior Management audience, but visuals and/or delivery are not as professional as expected. |
Visual element are appealing for a business topic and the Senior Management audience. |
Visual element is appealing and appropriate for a business topic and the Senior Management audience. |
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Not Submitted |
Describes one or two ways that low morale is affecting productivity, no examples are provided. Text on slides is too brief or wordy, and narration doesn’t match text on the screen; or presenter reads the slides. |
Describes one or two ways that low morale is affecting productivity, no examples are provided. Text on slides is too brief or wordy, and narration doesn’t match text on the screen. |
Thoroughly describes three ways that low morale is affecting productivity, using a specific example. Text on slides is presented succinctly, and narration matches text on the screen. |
Thoroughly describes four ways that low morale is affecting productivity, using specific examples. Text on slides is succinct, and narration matches text on the screen. |
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Not Submitted |
Defines but lacks an explanation of qualitative and/or quantitative methods appropriate for determining exact cause(s) of low morale. Reasons for methods chosen are not provided. A specific of each method is needed and terms such as surveys, case studies, focus groups, and interviews are not used or are used incorrectly. |
Explains qualitative and/or quantitative methods appropriate for determining exact cause(s) of low morale. Inadequate or irrelevant reasons for methods chosen are provided on the slides and in the narration. A specific of each method is provided but terms such as surveys, case studies, focus groups, and interviews are not used or are used incorrectly. |
Explains qualitative and/or quantitative methods appropriate for determining exact cause(s) of low morale. Reasons for methods chosen are provided concisely on the slides and in the narration. A specific of each method is provided and terms such as surveys, case studies, focus groups, and interviews are used correctly. |
Explains qualitative and/or quantitative methods appropriate for determining exact cause(s) of low morale. Detailed and logical reasons for methods chosen are provided concisely on the slides and in more detail in the narration. Specifics of each are provided and terms such as surveys, case studies, focus groups, and interviews are used correctly. |
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Not Submitted |
Target population is not clearly identified, and no specific details of appropriate sample population are provided |
Target population is vaguely identified, and one to two general details of a sample population are provided though sample may or may not be appropriate for the situation. Includes one or two of the following: sample size and rationale for this size, inclusion of entire workplace team or reasons for exclusions. |
Target population is identified, and two details of appropriate sample population are provided including sample size and rationale for this size, inclusion of entire workplace team or reasons for exclusions. |
Target population is identified, and at least three details of appropriate sample population are provided including sample size and rationale for this size, inclusion of entire workplace team or reasons for exclusions. |
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Not Submitted |
Names one type of data to be gathered but method of interpreting the data is not stated. Does not provide an explanation of the connection between data and cause of low morale. |
Names one type of data to be gathered and method of interpreting the data. Presents an explanation of the connection between data, interpretation methods, and determining cause(s) of low morale. |
Explains at least two types of data to be gathered and method of interpreting the data. Presents an explanation of the connection between data, interpretation methods, and determining cause(s) of low morale. |
Thoroughly explains at least three types of data to be gathered and method of interpreting the data. Presents persuasive explanation of connection between data, interpretation methods, and determining cause(s) of low morale. |
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