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Propose Research Project
You are a brand manager of a snack chip, and you want to consider the different levels of online advertising. Propose a research project to determine what effects different levels of online advertising have on consumer behavior, and address what type of research design to use, why you would use it, and how you would conduct research. Describe how the data is going to be collected, identify the instruments used, and explain how the collected data will be analyzed. Provide recommendations and a justification for the type of online advertising that should be used to market a snack chip.
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