WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). The Marketing Plan should incl
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WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
- Management Summary
- Economic Projections
- The Market – Qualitative
- The Market – Quantitative
- Trend Analysis
- Competition
- Problems and Opportunities
- Objectives and Goals
- Action Programs
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