Write 9 pages thesis on the topic stereotypes in communication. The current definition of prejudice has been derived from Allport’s definition, the contemporary definition believes in the additional r

Write 9 pages thesis on the topic stereotypes in communication. The current definition of prejudice has been derived from Allport’s definition, the contemporary definition believes in the additional role of the stereotypic behaviour in prejudice as well. For example, airports run a double security check on people of colour in doubts that they might be carrying drugs with them, just because they have caught one or two coloured people before. In this way, they automatically stereotyped an entire race of being drug smugglers over the action of one or two individuals. Through this, the airport security elicits negative behaviour at the entire race.

Antilocution is the phase of prejudice when someone talks negatively about a person, in a specific group. For example, calling studious people nerds, just because others think that they are too serious all the time to have a real social life. Antilocution maintains and reinforces prejudice so that there is an increase in resistance when it comes to changing the algorithm.

Avoidance is a special treatment through which an individual goes to difficult lengths in order to ignore the person they have a prejudice against. For example, a white female will try to avoid neighbourhoods which are saturated with coloured people. While the person avoiding something is not causing direct harm, he will still be previewed as eliciting negative feelings towards a specific target of prejudice.

Discrimination is the third phase of prejudice, where people deliberately leave the targeted person out of their activities just because they hold a prejudiced feeling towards them. Discrimination can be on the basis of age, ethnicity, religion, gender and even race. For example, Muslims complain that they are victimized in the developed country as being discriminated for the crimes of the few.

This phase of prejudice is dangerous. In this phase, individuals or a group of people try to hurt other people physically whom they feel negative prejudice. These physical attacks are classified as hate crimes, and they can be fatal sometimes as well, for the prejudiced individuals lash back in revenge.