Apply hospitality concepts to a real world scenario

Course Objectives:

• Integrate concepts from previous lower division classes into a comprehensive project
• Apply hospitality concepts to a real world scenario.
• Identify, analyze, and apply hospitality marketing data

Assignment

To receive full credit for this Discussion Forum assignment and to facilitate an academic discussion, the following 3 parts need to be completed:

1. Primary Task Response – must be posted in the forum 5 days prior to the Part 3 due date.
2. Peer Response – must be posted 2 days prior to Part 3 due date.
3. Summary Response – must be posted by due date listed in assignment list.

Part 1: Primary Task

Within the Discussion Forum area, write at least 250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

The market analysis is crucial to the examination of the target market. By looking at the geographic location and demographics, consider the market’s needs and how these needs are currently being met. During the research for the market analysis, a competitive analysis is also made. This will allow the investigation of direct and indirect competitors, the assessment of any competitive advantage, and the analysis of how to overcome any barriers to entry into the market.

• Conduct a discussion on the discussion board on the topic of market analysis concepts and techniques that can be of use to all students.

Part 2: Peer Responses